Impact of social media influencers on viewers smartphone purchase decisions: a study based on youtube platform

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Impact of social media influencers on viewers smartphone purchase decisions a study based on youtube platform.pdf (7.26 MB)
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2023-02-14
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Department of Business Studies, Central University of Kanataka
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http://cuklibrary.ndl.gov.in/handle/123456789/266
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Business Studies PhD Thesis